WELCOME TO BETTER START BRANDING
An online course for entrepreneurs who want a brand they love and marketing that actually works.
(How about that for a concept?)
CHEERS TO ALL YOU
- doers
- dreamers
- coaches
- creators
- visonaries
- conscious leaders
- speakers
- gamechangers
- healers
You deserve a profitable brand and marketing roadmap that attracts the right people so you can build a business that makes you happy, makes you money, and brings your good work to the world.
Look, we’ve all been tossed around the past couple years.
And as we come up for air again, you also deserve this: Ease. Inspiration. Fun. Discovery. And some “two feet on the ground I know where I’m going” clarity when it comes to marketing your business.
In Better Start Branding, I share how marketing works in the real world (and believe me – it’s a lot simpler than you think!) so you can fast track your marketing success and along the way, generate some serious results for your biz.
YOU. SO. GOT. THIS.
Here's what you need to know about branding and marketing:
The core branding and marketing skills you need to build a profitable and sustainable business are 100% learnable and you can get really, really good at them with a little practice and some solid coaching.
Because here’s the deal: Marketing is not rocket science.
But there is a distinct process and sequence to it. And once you know that process and sequence, it’s like all the pieces of the marketing puzzle fall right into place.
I call this The Order of Marketing Operations, or The O of MO.
And it’s more than something fun to say.
The O of MO makes life easier for everyone (mostly you!) and simplifies the decision-making process to create great marketing that makes it easy for people to buy what you’re selling.
Better Start Branding is the exact O of MO framework I use with every client in my successful branding and marketing agency to help them build six- and seven-figure businesses.
And it’s delivered in easy-to-implement do-it-yourself modules so you can develop your marketing strategy for a fraction of the investment of working with me directly that will pay dividends in your business for years to come.
I’m sharing it because I want entrepreneurs like you to reach your goals faster, with a brand you’re proud of and a clear and manageable marketing roadmap that attracts the right people to your business.
Boom chicka boom boom…right?!?
Better Start Branding answers all the "keep you up at night" marketing questions.
“Where in the world do I even start?”*
You dream of starting a business, but the thought of getting everything you need like a brand, logo, content, website, marketing plan, tech – and clients! – makes your head hurt.
*P.S. YOU START RIGHT HERE!
“What’s their secret?”*
Marketing feels more like a struggle than a strategy. You agonize over everything while everyone around you seems to be crushing their marketing and messaging like boom boom boom.
*P.S. THEY PROBABLY KNOW THE O OF MO!
“What am I doing wrong?”*
You’ve been in business for a few years and you’re taking action, but you’re not getting traction. You’re working so hard to market, but you’re just not getting sales.
*P.S. YOU’RE PROBABLY JUST OUT OF SEQUENCE!
“Who am I to do this?”*
You knew marketing would be hard work, but nothing like this. The creative, the tech, social media, content, podcasts, blogs…it’s all so much you feel on the verge throwing in the towel.
*P.S. WHO ARE YOU NOT TO DO THIS?
CAN WE GET REAL?
There are a lot of marketing myths out there.
It makes my head spin when I see all the marketing myths perpetuated by self-proclaimed experts that do nothing but keep you in overwhelm and waste your time…and money…and morale.
In Better Start Branding, I shatter these myths by teaching you how successful marketing works in the real world, based on more than 25 years of expertise helping many different businesses – from multi-billion-dollar companies to small businesses to new entrepreneurs – find real, sustainable, and profitable marketing success.
MYTH #1:
Your brand is your logo.
MYTH #2:
Online marketing is easier than other kinds of marketing.
MYTH #3:
You don’t need a brand at the beginning.
MYTH #4:
Progress, not perfection.
MYTH #5:
Design doesn’t really matter.
MYTH #6:
Creating a brand will slow you down.
MYTH #7:
Your brand is your story.
MYTH #8:
Marketing is easy.
READY FOR LIFT-OFF?
Better Start Branding is organized into six no-fluff sprints
Sprints are condensed, immediately applicable lessons designed to deliver the core branding and marketing skills you must have to grow and scale your business with context, clarity, and confidence (my favorite combination!).
This is my tried-and-true process for building a solid brand, high-performance content, and marketing that’s clear and simple to implement without massive stress or overwhelm.
So you can:
GET CONTEXT
Get it right, right
from the start
I’ll walk you through every step of every step so can set up your marketing right, right from the get-go.
GET CLARITY
Know what – and what not! – to do
Know exactly what do – and more importantly what NOT to do! – to create marketing that advances your goals.
GET CONFIDENCE
See immediate
impact
Every sprint ends with a project to apply what you’ve learned to your business right away for immediate impact.
six weeks to spectacular
What you'll learn Better Start Branding
In just six weeks you can have a memorable brand and the right marketing foundation to bring your good work to the world with context, clarity, and confidence. Yep, you.
Here's the line-up:
WEEK 1: OCTOBER 31, 2022
Untap your awesome
You are your best competitive advantage... because you're the only you out there.
This week, you'll nail down how you uniquely deliver impact and value and how to use your superpowers to their maximum potential.
- Create clarity about your mission, your business, and how you uniquely create impact and deliver value to your customers
- Know how your business stacks up against your competition and how to take advantage of the competitive white space
- Create a memorable brand positioning strategy that delivers impact and value from the get-go (and makes it easy for people to buy what you're selling)
WEEK 2: NOVEMBER 7, 2022
Find your most valuable customers
As we know in the marketing real-world, not all customers are created equal.
This week, you'll get clarity around who your Most Valuable Customers are and how to attract more than your fair share of them to your biz.
- Go beyond demographics to get inside the hearts and minds of your customers to discover exactly what they really want
- Know how to reach specific customers in a way that sets you apart from the competition and creates impact and engagement
- Be ready for your customers when they enter the market so they view you as their ideal solution
WEEK 3: NOVEMBER 14, 2022
Design your winning offer
Create a winning offer your customers can't wait to buy.
This week, you'll get a clear understanding of how to connect your offer with what your most valuable customers want most and how you uniquely deliver impact and results. This is key – because the brutal truth is that you must have a winning offer to be profitable.
- Create a signature offer that resonates with your customers emotionally to spark them to action
- Clearly communicate the traits that make you uniquely you and differentiates you from competitors
- Establish your offer line-up and "profit path" tailored to the unique aspirations, needs, and triggers of your customers
BREAK WEEK: NOVEMBER 21, 2022
Implementation week
You'll have a break week to implement more of the lessons, catch-up on the modules, or simply take a breather. P.S. Happy Thanksgiving!
WEEK 4: NOVEMBER 27, 2022
Create content that connects & converts
Never wonder, "What in the world am I going to say?" ever again.
This week, you'll develop a content strategy that connects to your brand and engages and motivate customers to action (aka the purchase!).
- Discover and perfect the number-one thing that transforms regular ol' content to effective marketing content
- Uncover your unique brand voice and feel confident getting your messaging out there
- Get quick brainstorming methods that help you filter out content duds and uncover content gems and develop a year's worth of content ideas
WEEK 5: DECEMBER 5, 2022
Power customer loyalty
Loyal customers are 70% more likely to buy from you again.
This week, you'll learn all about the customer journey to craft a memorable experience for your customers that keeps them coming back.
- Discover how to craft a fantastic customer experience that cultivates brand love and loyalty
- Know how customers move through the decision-making process so you deliver an "on-brand" experience that's completely unique to you at each touch point
- Learn how to connect with your customers in new ways that advance your reputation and deepen their relationship with you
WEEK 6: DECEMBER 12, 2022
Design your marketing roadmap
Because when you know where you're going, it's so much easier to get there.
This week, we’ll pull everything together with a strategic marketing roadmap so you can increase traffic, grow your list, expand your reach, and sell your offer. This is important because as we know in the marketing real-world, good marketing is never improvised. Never ever ever. Ever.
- Discover the core marketing channels and tactics you need to attract and convert the right people at the right time – and keep them
- Uncover untapped marketing touch points to create the ideal marketing mix for your business
- Know how to measure your success so you can do more of what’s working (and stop doing what’s not working)
READY TO UP-LEVEL YOUR MARKETING?
Join Better Start Branding
Select the plan that works for you:
BETTER START BRANDING
ONE-PAY OPTION
-
Save $203!
-
Lifetime access
-
Live coaching calls
-
All the bonuses
BETTER START BRANDING
five-PAY OPTION
-
Low monthly
-
Lifetime access
-
Live coaching calls
-
All the bonuses
SECURE CHECKOUT
You can trust us!
100% RISK-FREE GUARANTEE
Refund eligibility until November 13, 2022
BONUSES? YES, PLEASE!
Enroll now and get these free bonuses
BONUS #1:
Done-for-you marketing resources
Every module includes beautiful, easy to follow done-for-you resources so you can capture your brilliance and super-set everything you're learning so you have a clear path to implement new strategies into your business.
Value: $1,500 (free with Better Start Branding)
BONUS #2:
Live group office hours, networking, and hot seats
You'll have access to me and my brain on weekly live office hours sessions where you can ask me anything. I've also scheduled in two bonus events: one for networking in the group and one for hot seats where we go deep into your business to solve a burning question.
VALUE: $3,500 (FREE WITH BETTER START BRANDING)
BONUS #3:
Bonus training: Prep for Success Pre-party
This live and interactive onboarding will fire up your motivation and ensure that you get the most out of Better Start Branding over the six weeks of the course sprints.
Value: $900 (free with Better Start Branding)
BONUS #4:
Bonus training: Protect your Profits
Money is a tricky son-of-a-gun and can set you reeling...and discounting in desperation. In this powerful bonus training, you'll learn how to claim your value and charge what you're worth, without feeling sleazy or salesy.
Value: $1,500 (free with Better Start Branding)
BONUS #5:
Bonus training: Get a beautiful brand identity
Look, design matters. A lot a lot a lot a lot. The more cohesive your brand identity, the better people will feel about working with you. In this bonus training, I walk you through how to create a brand identity that reflects you completely...and helps you stand out.
Value: $1,500 (free with Better Start Branding)
BONUS #6:
Bonus training: Create a Winning Website
Your website is the hub of your business. And before your head pops off, let me reassure you that websites do not need to be complicated. In this bonus training, I'll walk you through the layout and flow of a solid sales page, opt-in page, and home page for a website that's built for conversions.
Value: $2,500 (free with Better Start Branding)
Rest easy knowing you're covered with our 100% satisfaction guarantee
If by 8 pm Eastern Time on Sunday, November 13, 2022, you don't feel Better Start Branding is the right fit for you, simply submit your completed coursework and we'll issue you a full refund. Why do we ask for coursework? Because even if you do just a few weeks of the lessons, you'll still get tremendous value that you could be a game-changer for your business.
TESTIMONIALS
Working with Heather works
Here's what real students and clients have to say about achieving real results when they learn the core marketing concepts that I teach in Better Start Branding.
What makes Better Start Branding different from other online marketing courses?
Learn from a legit marketing pro
I'm not teaching you a system that worked just for me and my business. The core strategies I teach in Better Start Branding are the culmination of 25+ years of branding marketing expertise that will work across an enormous range of businesses.
Proven agency strategies
Better Start Branding is the same proven framework I use at my successful branding agency to help my clients build six- and seven-figure businesses. What you'll learn here is based on real-world experience, not theory or luck.
Fluff-free, timeless strategies
You'll learn the core marketing skills that every entrepreneur needs to master to promote and build a profitable and sustainable business. These are the basics that will pay dividends for years to come.
A perfect course companion
Take Better Start Branding before you invest in other coaching programs designed to teach someone's system and not the core branding and marketing skills you need.
2023 will thank you
You'll end the year with the core branding and marketing skills you need to power a successful business in 2023...and beyond. So, if you're thinking now is the time, now is the time!
It's a tax write-off*
Better Start Branding can qualify as a tax deduction for your business that can reduce the amount your taxable income. * Of course, please consult with a tax professional for more information.
YOU'RE IN THE DRIVER'S SEAT
Better Start Branding is online and self-paced
- The full program is 6 weeks and runs from Sunday, October 30, 2022, through Friday, December 16, 2022, with an implementation break the week of November 21.
- In addition to the courses, there are two live coaching calls, two optional live events and a live capstone event for all students.
- Registration for the Fall 2022 class is open until 6 pm MT on October 29, 2022.
YES!
Better Start Branding is RIGHT for you if you...
- Are tired of feeling overwhelmed and want someone to teach you the core marketing you need to be successful without any B.S.
- Are ready to commit to investing 2 to 4 hours a week to a fun, but also at times challenging, program.
- Trust yourself to be self-directed to take action and do the work to achieve the vision you have for your business.
- Want a to be part of a course experience that delivers impact and makes it easy to take action.
- Believe that you gotta put in the time to achieve business success.
- Want to meet other cool entrepreneurs like you
NO!
Better Start Branding is NOT RIGHT for you if you...
- Are looking for 1-on-1 coaching.
- Are looking for a quick hack or "plug and play" system ...because good marketing takes intention and effort.
- Don't feel like investing a few hours a week in the lessons.
- Want legal or financial advice.
- Aren't sure if you really want to start a business, or if being an entrepreneur is right for you.
- Think work can't be fun, that you know everything already or plan to be a pain in the tush for me or my team.
so much value!
Let's add up the value of Better Start Branding
The Better Start Branding Sprints
The six sprints in Better Start Branding reflect my 25+ years of marketing and branding expertise, distilled, refined, and delivered in a straightforward, do-it-yourself format that produces results. You’ll get gorgeous presentations, great resources, streaming videos, audio files, and action guides.
Value: $10,000
Resources to super-set your learning
I’ve curated a great line-up of resources and materials to help you super-set everything you learn in Better Start Branding and give you plenty of room to practice your marketing before you debut in public.
Value: $1,500
Live group coaching, networking, and hot seats
You’ll have access to me and my brain on two live office hours sessions where you can bring your questions. I’ve also scheduled in two bonus events: one for networking in the group and one for hot seats where we go deep into your business to solve a burning question.
Value: $4,500
Bonus trainings
These bonus trainings are designed to round out your Better Start Branding experience to help you command premium pricing and navigate the website world like a pro.
Value: $6,400
Total Better Start Branding Value: $22,400
Your total Better Start Branding Investment: $997
READY TO UP-LEVEL YOUR MARKETING?
Join Better Start Branding
Select the plan that works for you:
BETTER START BRANDING
ONE-PAY OPTION
-
Save $203!
-
Lifetime access
-
Live coaching calls
-
All the bonuses
BETTER START BRANDING
five-PAY OPTION
-
Low monthly
-
Lifetime access
-
Live coaching calls
-
All the bonuses
SECURE CHECKOUT
You can trust us!
100% RISK-FREE GUARANTEE
Refund eligibility until November 13, 2022
HAVE QUESTIONS? PERFECT. WE HAVE ANSWERS.
Frequently asked questions
I am a complete newbie in my business. Can Better Start Branding help?
Yes, it can.
In fact, Better Start Branding is especially created for new entrepreneurs. It’s important to know that building a successful business takes more than 6 weeks and a marketing course. The most successful businesses are consistent in their branding and marketing and know that it takes several months to get real traction and several years to bring their business fully to life.
While we can’t guarantee that outcome for you, Better Start Branding is ideal if you’re just starting out because it’ll teach you to think like a marketer and avoid many of the mistakes that we can make when we start out that can hold us back. You’ll be light years ahead, equipped with proven marketing strategies designed to advance your business.
I've been in business for a few years. Can Better Start Branding help?
Yes, it can.
If you're a few years into your business, you will be able to draw on our experience and insights to identity your blind spots and dramatically improve your branding and marketing strategy. Get ready for some major a-ha moments.
My business is really unique. How do I know Better Start Branding is right for me?
The marketing principles and strategies I teach in Better Start Branding are foundational to any business. Whether you run an online business, are a coach or consultant, a maker or designer, or have a brick and mortar business, you will always need to understand your brand, your customers, have a compelling product and pricing line-up, a solid website, and great messaging and marketing that authentically connects with your customers. These are the cornerstone marketing principles that transcend industries and market conditions. So, if you’re a human being selling to other human beings, Better Start Branding can help you.
Do I need to do Better Start Branding at certain times or can I do it all at once?
There's a definite sequence to Better Start Branding. So, each week, I drop new a module with action plans. There are also two live coaching calls to answer any questions and provide support. The connection my students have on these call is awesome and we highly encourage you to attend whenever you can. If not, all the calls will be recorded and replays will be posted to the Better Start Branding portal.
Tell me straight: how much time will Better Start Branding take each week?
My students tell me that planning for 2 - 4 hours per week hours is enough to watch the modules, complete your acton plans and engage with your fellow Better Start Branders.
If you really think you can't commit from a time perspective, Better Start Branding is probably not the right fit.
I can tell you that the more focus you put into Better Start Branding, the more you’ll get out of it. To be very very clear, there are no fast or guaranteed results. What you learn here mirrors the reality of business. It can be intense and demanding at times – and also fun and totally rewarding.
Will I speak with and get direct feedback from Heather?
You'll have access to Heather during the live group coaching calls, the networking session, the hot seat session and the Capstone. Otherwise, all interaction will be through our private community portal.
Okay...so how much does Better Start Branding cost?
For the Fall 2022 cohort the investment in Better Start Branding is a one-time payment of $997 or $240 per month for 5 months. Better Start Branding delivers $22,000+ in marketing value that will pay dividends in your business for years to come. This is the lowest the program will ever be, so if you're thinking about joining, now is the time.
Do you offer refunds?
Yes, we offer a 14-day satisfaction guarantee. If by 8 pm Eastern Time on Monday, November 14, 2022, you don't feel Better Start Branding is the right fit for you, simply submit your completed coursework and we'll issue you a full refund. Why do we ask for coursework? Because even if you do a few weeks of the lessons, you'll still get tremendous value that you could be a game-changer for your business.
Remember, refund eligibility has a firm deadline and also applies to payment plans, which means that you'll be responsible for all payments after the refund deadline of November 13th has passed.
I have travel planned for the holidays...will I miss out?
Better Start Branding is 100% online, so you can take part whenever and wherever you have internet access. Plus, you'll have lifetime access to the modules, so you can go at your own pace when it works for you.
What happens if the world goes sideways...again?
Everything you learn in Better Start Branding are skills that are time-tested, enduring, and curve-ball-proof that will pay off dividends in your business for years to come, no matter what happens in the world.
If you made it this far...thank you!
I hope that means you'll be joining me for your own Better Start Branding experience.
Because what if just one idea you learn here…
…unlocks the inspiration that turns your dreams into a profitable and sustainable business that does good work for good people?
What if just one agency strategy…
…helped you reach the people who need what you have? What if it was hundreds of people? Thousands? Millions?
What if just one pro technique…
…brings genuine joy to your business. What would that mean to your relationships? Your health? Your bank account? The stories you tell your kids and grandkids?
Don’t miss your chance to join Better Start Branding. I look forward to seeing you on the inside!
xo,
READY TO UP-LEVEL YOUR MARKETING?
Join Better Start Branding
Select the plan that works for you:
BETTER START BRANDING
ONE-PAY OPTION
-
Save $203!
-
Lifetime access
-
Live coaching calls
-
All the bonuses
BETTER START BRANDING
five-PAY OPTION
-
Low monthly
-
Lifetime access
-
Live coaching calls
-
All the bonuses
SECURE CHECKOUT
You can trust us!
100% RISK-FREE GUARANTEE
Refund eligibility until November 13, 2022
